UX & Digital Product Leader

Helping organizations uncover customer opportunities, align cross-functional teams, and build scalable digital experiences that drive measurable business outcomes.

10+ years of experience leading UX-strategy, commerce transformation, and customer experience initiatives across fashion, beauty, and retail.

I specialize in turning complexity into clear, scalable solutions.
Throughout my career, I've built, coached and led design teams through growth and change, and helped organizations move from ideas to impactful experiences.

Currently leading strategic discovery experience initiatives @ Victoria's Secret (Remote), partnering across Product, Engineering, Merchandising, Research, and executive Leadership to shape the future customer-centered experiences and business outcomes.

UX & Digital Product Leader

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