"Amelie" | Pronounced "Ah-May-Lee"
I’m a UX and Digital Product Leader with 10+ years of experience helping organizations identifying opportunities, align reams, and create digital experiences that deliver value for both customers and businesses.
My career had evolved from hands-on design into product strategy, customer experience, and organizational leadership, helping teams navigate complexity and turn ideas into meaningful outcomes.
Check out my Linkedin profile for more info (+ Skills, Awards and Endorsements).
For a more complete overview of my experience and qualifications, view my resume.
What I do
I help organization identify opportunities, align teams, and transform complex challenges into scalable digital solutions.
My work spans:
- Product Strategy
- Strategic Discovery
- UX Leadership
- Customer and Product Experience
- Content Strategy
- Digital Transformation
- Cross-functional alignment
- Design Systems Thinking
- AI & Emerging Technology
While I’ve led teams and large scale-initiatives, I remain deeply hands-on in the work — partnering directly with stakeholders, conducting discovery, framing opportunities, facilitating alignment, and helping shape product direction from early vision through execution.
Experience & Leadership
Throughout my career, I’ve partners with Product, Engineering, Research, Content, Marketing, Merchandising, Creative, and Executive Leadership to drive initiatives and customer-centered outcomes.
My experience includes:
- Commerce Transformation
- Product Discovery & Opportunity Framing
- Customer Experience Strategy
- Content Ecosystem Development
- Tean Leadership & Coaching
- Organizational Alignment
What motivates me
Bringing clarity to ambiguity.
I enjoy connecting customer needs, business goals and team expertise to help organizations make confident decisions and move complex initiatives forward.
AI & Emerging Technology
I’m particularly interested in how AI is reshaping digital products, customer experiences, and the way the teams work.
In recent years, I’ve been exploring how AI can support product discovery, content strategy, personalization, and decision-making. My focus is on understanding where AI can create meaningful value for customers while helping teams work more effectively and make better-informed decisions.
As AI continues to evolve, I’m actively investing in learning and experimenting with new tools, workflows, and emerging capabilities to better understand their impact on product strategy and experience design.
Companies I worked for &/or Clients:
Victoria’s Secret & PINK (VS&Co), Langehair, Upness, Vrai & Oro, Diamond Foundry, Performance Designed Products, Victrix.com, Oliver Agency / Unilever (Brands I have worked on: Murad, Dermalogica, Kate Sommerville, TRESemme, All Things Hair, Ponds, Dove, St Ives, Hellmann’s and more), Amgen, Marie Claire (Fashion), Cegedim (IT & Data Business), Total (Oil engineering), Renault (Auto), and more.